SQL Fundamentals for BeginnersIf you are new to SQL then this is for you. If you already know SQL fundamentals then skip this post and check out the latest edition of…Dec 14, 2023Dec 14, 2023
GA4 captures a wealth of data in event parameter columns, representing custom parameters…BigQuery uses a column (or field) of data type “record” to store the record of all the event parameters and their values.Dec 11, 2023Dec 11, 2023
GA4 Pseudonymous Users and User Tables in BigQuery — OptizentWhen you export GA4 data to BigQuery, you will see one or two user tables, depending on your GA4 implementation. These tables areDec 9, 2023Dec 9, 2023
The Power of Internal and External PositioningOne Insight You Can Apply Right AwayDec 8, 2023Dec 8, 2023
GA4 Data Organization in BigQueryIn this post, we will go over the BigQuery organization of GA4 data in BigQuery.Nov 12, 2023Nov 12, 2023
How to Connect GA4 with BigQuery — OptizentIn the previous post. I provided various reasons to send the GA4 data to BigQuery.Oct 31, 2023Oct 31, 2023
Audience Triggers in GA4: What, Why and How — OptizentAudience triggers in GA4 let you trigger (fire) an event when a user matches the definition of an audience and becomes a member of the…Oct 24, 2023Oct 24, 2023
GA4 BigQuery event_timestamp field DemystifiedWhen you send GA4 data to BigQuery the event table has two fields event_date and event_timestamp. event_date field contains the date in…Oct 21, 2023Oct 21, 2023
How to Track Scroll Depth in Google Analytics 4 (GA4)? — OptizentMost of the sites these days have long pages, which means users must scroll down to view the complete page. If you want to track various…Oct 20, 2023Oct 20, 2023