Remove Dynamic IDs from Page URLs — Google Analytics Filters

Anil Batra
3 min readApr 20, 2020

A lot of times your URL contains dynamic ids such as userid, trasaction id etc. in the page URL. They are not appended in the query string but in the page path . Those URLs , if tracked as is in Google Analytics, will not give you a clear picture of the pages performance as each of the page will show up as a unique page.

Example:

A user goes to make a bill payment on your site, the bill payment page is https://www.optizent.com/bill-payment/. However when user receives the email to make payment, the URL…

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Anil Batra

Digital Marketing Strategy and Analytics expert. Helping Fortune 50 customers with #GrowthHacking, #analytics #search #digitalmarketing #socialmedia #retail