What is a Tag and a Tag Manager?

This article is part of the series I will be doing on Google Tag Manager based on my best selling Google Tag Manager course. Follow the series to learn Google Tag Manager, step by step.

Tag is a snippet of code, generally a JavaScript code, that goes on your web pages or apps. This tag collects the information about users and users’ behavior and then send that information to the tool/tag provider.

These tool providers then use the data collected to provide their service such as analytics, targeting, reporting etc.

Some examples of tags are, Google Analytics Tracking tag, Google AdWords tag, Facebook tracking pixel etc.

Example: Google Analytics Tag

These tags can also be written in HTML (Hyper Text Markup Language) or a clear image file that is invisible to users but can send information to the server.

A website generally has several tags from various tool providers. These tags go directly on the web pages and require implemented by the website developers.

This is where the problem happens. Anytime you need to change something, you are dependent on the developers to make those changes. You must work with their schedule and wait for them to implement the code that you want. A lot of times that’s too late because they have their own…